- With the current Google algorithm “Content is King” – this means having well written, unique & relevant content which people will want to spend time reading.
- Keywords play a part in having relevant content. If you want to rank highly on Google for “Schools in Manchester” then that phrase needs to be mentioned within your content. You won’t rank highly for this search phrase if the words School and Manchester are rarely mentioned throughout your school website.
- Make sure your title tags and meta tags mention your keyword: Simply put, Title and Meta tags are pieces of text hidden in the code behind your website, invisible to anyone visiting it and normally found at the top of your web page.
- Link building plays an important role in SEO. That is a link between your website and another. When link building, think quality,...not quantity. One single, good, authoritative link (such as from NAHT or GOV.co.uk) can do a lot more for you than a dozen poor quality links, which can actually hurt your reputation.
- Ask your IT technician to make sure you have a site map for your website, this means that Google can index your pages much easier – and Google favours websites which it doesn’t have to work too hard to “read”.
- Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis – this can be done by updating your news feed or information for parents weekly. Content freshness adds relevancy to your site in the eyes of the search engines.
- Link to social media sites. Having a Twitter, Facebook, LinkedIn and Google+ account shows your presence on the World Wide Web and can strengthen your position in the search rankings
The bottom line in SEO is Text, Links, Popularity and Reputation. These quick tips can help you to optimise your website in order to rank higher in search engines but if this is something you would rather leave to the professionals, at Red Door Creative we specialise in all elements of digital marketing and can manage an SEO campaign on your behalf.
